What is AR and VR Shopping? How
Retailers Can Jump on This Trend
With the shift to omnichannel, many businesses are creating digital experiences that feel closer to stepping into a store, as well as upleveling their in-store experiences with digital elements. Some businesses are doing this by using augmented reality (AR) and virtual reality (VR) technology, allowing customers to virtually interact with products. But what is AR and VR, and how can brands start using this technology?

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