Move over books and groceries, Amazon's latest foray into physical retail is focused on fashion.
The e-commerce giant announced Thursday that it will be launching Amazon Style, a store blending the company's technology expertise with some shoppers' lingering desire to still be able to touch and try on items.
The first location will open later this year in the Glendale area of Los Angeles at The Americana at Brand, a shopping, dining and entertainment complex.
The effort is the latest by the 27-year-old Seattle-based company to disrupt legacy, brick-and-mortar retail. And it's another bid to take a chunk of the gigantic apparel and footwear market.
Read more here: https://www.geekwire.com/2022/amazon-to-try-another-tech-infused-retail-concept-with-amazon-style-its-first-physical-fashion-store/