5 Things Brands Need to Know About the Gen Z Customer Experience
Gen Z grew up in a world that is more connected than ever, has more access than ever, and accomplishes everything faster than ever. It makes sense, then, that their standards for customer and employee experiences would be higher than ever too.

Because Gen Z makes up 26% of the global population, their preferences should already be playing a significant role in your business strategy — and their influence will only grow! That's why we put a magnifying glass over these emerging consumers and employees — to give you the intelligence you need to create a positive impact with Gen Z, whether you're trying to convince them to become loyal customers or recruit them to be engaged employees.

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