SOURCE: DOTBETO
Holograms are Back, Back Again
Holograms are back stronger than ever. They are being integrated into experiences such as exhibition spaces, events, retail, activations, and product launches – redefining experiential marketing.

Experiential marketing focuses on the customer experience, creating a memorable and captivating brand. Contrary to traditional marketing which tends to focus on visual and auditory stimuli, hologram installments take marketing into a new unparalleled dimension – bringing life to a physical object.

Customers now have the opportunity to experience a product or an idea in a completely new way, triggering curiosity and child-like wonder – blurring the 'physical' with the 'digital'. That puts the customer in a position to be more accepting and open to the idea of purchase or interest. Just like we buy memorabilia from an event that we will probably never use again, but we do it to for the sake of the memory, holograms create that same wonder and positive experience, inducing the desire to buy a product.

BENEFITS OF USING HOLOGRAM TECHNOLOGY
  • Attract attention
  • Mesmerize audience
  • Trigger positive emotions
  • Create emotional engagement
  • Increase dwell time
  • Improve message perception and retention
  • Maximize returns

THE TECHNOLOGY
Holograms get a bad rep. When we think of holograms, we think of the outdated pyramid hologram that has been overdone and leaves very little to the imagination. Holograms, nowadays, build on recent technology and truly elevate our perception of visual installations.
Holographic 3D Content
3D holograms make it possible to create a visual brand experience that harnesses power of neuromarketing. The dynamic free-floating holograms have a natural ability to make people stop and pay attention in any crowded setting.
In Exhibitions & Brand Activations:
Taking gamification to new dimensions with 3D holography, it is the perfect interactive solution to promote a brand or product, by directly engaging their audience with their offering in a unique gaming experience. It is easy to build excitement in an event space and trigger engagement with the brand.
    In Events:
    Lexus hosted a mixed reality experience using 3D hologram technology during the Miami Art & Design week, revealing their 'Limitless Future Concept Vehicle' under the appropriate slogan of "The Future of Limitless". A 3D animation was projected onto the car, mixing the real with the virtual.
    In OOH:
    PUMA has created a wonderful OOH holographic experience, featuring a 360-degree display of their newest sneaker on the roofs of parked cars in Chicago, USA. The OOH campaign happened during the 2020 NBA All-Star Weekend. PUMA really wanted to dynamically, creatively, and impactfully connect with fans and they used holograms to do so.
    Holographic Human & Digital Avatar
    Connecting with a viewer has never been more innovative as it is with digital avatar hologram technology. It can be scaled to real-life and can be completely 3D, bending what we expect from an installation. This increases human connection, message retention, and personifies your brand.
    In Retail
    Using a Holographic Human in shop windows to sell a product by physically displaying a brand ambassador.
    In Events
    Holographic avatars can ensure a memorable event experience, by performing a product demonstration or sharing details in 3D, while interacting with the visitor.
    In OOH
    You can use a brand ambassador to tell your brand story and give a face to the brand – increasing connection with a prospect.
    HOLOGRAMS AND THE FUTURE
     As the consumer space continues to evolve, companies must get more creative to capture attention and trigger purchase. Holograms is an impactful and simple way to do so.

    In fact, 3D holographic visuals of products can positively impact brand storytelling and make shopping fun. No extra hardware requirement means low operating costs. Plus, holograms gather attention instantly due to their novelty in the physical retail market. Moreover, customizable interactive holograms can personalize the customer experience by utilizing their shopping history data.

    In the future, mannequins and people are expected to gradually be replaced by holograms to welcome customers and provide shopping assistance. We will be seeing a lot more hologram technologies in events, exhibitions, retail, brand activations, and entertainment.

    Do you want to be the first to jump on this trend? Reach out to dotbeto and let's talk about how we can create a memorable hologram experience for your brand.
    Let's Talk!