SOURCE: FAMOUS CAMPAIGNS
New IKEA Film Packs an Emotional Punch about Second-hand Furniture
'Every piece of furniture has a story to tell' – that's the insight behind IKEA's latest campaign.
IKEA Life Collection 2022 is a visual catalog of used furniture which tells the stories behind the products are being resold at IKEA's new second-hand stores in Norway.
Furniture changes hands for various reasons. A death in the family. A divorce. Bankruptcy. Or maybe just because it's become redundant or unloved.
Watch film here: https://www.famouscampaigns.com/2022/09/new-ikea-f...
IKEA Life Collection 2022 is a visual catalog of used furniture which tells the stories behind the products are being resold at IKEA's new second-hand stores in Norway.
Furniture changes hands for various reasons. A death in the family. A divorce. Bankruptcy. Or maybe just because it's become redundant or unloved.
Watch film here: https://www.famouscampaigns.com/2022/09/new-ikea-f...
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© All Rights Reserved. Dot Beto 2022.
about us
- dotbeto is an experiential production house focused on brand activations, events, campaigns, in-store, installations, branded content and studio design.
Our multi-disciplinary team of creatives and strategists help global and regional brands craft their story through the power of technology, design and film.
+971 56 2640705
hey@dotbeto.com
© All Rights Reserved. Dot Beto 2022.
hey@dotbeto.com
© All Rights Reserved. Dot Beto 2022.
about us
- dotbeto is an experiential production house focused on brand activations, events, campaigns, in-store, installations, branded content and studio design.
Our multi-disciplinary team of creatives and strategists help global and regional brands craft their story through the power of technology, design and film