New IKEA Film Packs an Emotional Punch about Second-hand Furniture
'Every piece of furniture has a story to tell' – that's the insight behind IKEA's latest campaign.

IKEA Life Collection 2022 is a visual catalog of used furniture which tells the stories behind the products are being resold at IKEA's new second-hand stores in Norway.

Furniture changes hands for various reasons. A death in the family. A divorce. Bankruptcy. Or maybe just because it's become redundant or unloved.

Watch film here: