A Floating QR Code Was the Best Ad of the Super Bowl. There Was Just 1 Problem.
Creating the most buzz with your Super Bowl ad isn't easy. Brands and companies try a lot of different things to capture the attention of their audience during the most high-profile advertising event of the year. Advertisers pull out all of the stops, hoping to get people talking. Sure, there's a football game happening, but, let's be honest, most people stick around for the ads.

This year, the most-talked-about ad was a simple QR code that changed color as it bounced around the screen for 30 seconds. The ad was for Coinbase, a cryptocurrency exchange, and when you scanned the code, it took you to a promotional page that promised you $15 of Bitcoin for creating an account.

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