SOURCE: THE DRUM
Subway's Interactive 3D Billboard Enables Virtual Sandwich-Making
Subway has launched an interactive 3D billboard that allows people to virtually make their own sandwich on screen.

Bringing their creations to life, Subway ambassadors that were hidden within the crowd then surprised the public by delivering them their Sub of choice.

The campaign ran over the weekend at Westfield Stratford City.

Read more here: https://www.thedrum.com/news/2022/08/25/ad-the-day...