Exhibition Production

Frisa Forge

Concept, Design, Management & Production
We forged an enveloping sales experience for leading global steel forging manufacturer FRISA Forge at the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC).

Celebrating FRISA's 50th year, we embodied the spirit and mechanic affinity of their top selling forging solutions in the design of the booth, coupled with an interactive sales tool in the form of a touch dashboard.

Mixing design with concept, attendees were taken on a seamless journey of the giant's value chain, from manufacturing, to the finished product, to application in the field – giving new meaning to "forging evolution".

Concept, Production & Management by dotbeto.
Frisa Forge's brand was on full display, forging their distinctive red & white,
curving and bending the space to emulate Frisa's array of products.
The Software
Our interactive sales tool allowed for the capturing of data, and with its connection with Frisa Forge's CRM,
enabled the streamlining of the sales process.