ExperienTial brand activation

Listerine Kinect Global Activation

Design, Development & Production

Winner of the Johnson and Johnson EMEA Shopper Award for the best in-store activation within all J&J brands: we present to you our Listerine interactive stand solution!

Our team brought Kinect Technology to over 45 locations in 9 countries in the Middle East and South East Asia by engaging and educating shoppers at the point of purchase with strong claims, interactive technology, and call to action - growing the mouthwash category and driving brand penetration even further.

Would you be able to fight all those germs?
Shoppers would select a character related to a Listerine flavor with different benefits and play a game where they need to wave their hand to remove the bacteria from the mouth.

What's your favorite Listerine Avatar?
We love them all!